2645953 ALBERTA INC. is pleased to announce its plan to change its corporate name to TAP HOLDINGS INC., marking an important step in the company’s continued growth and the development of its portfolio of service brands focused on seniors, families, and communities.
The planned name change reflects the evolution of the company and its expanding role in managing and supporting three core service brands: BabaTap, RideSenior, and TapLook. Following completion of the planned corporate name change, TAP HOLDINGS INC. will become the new corporate name of the existing Alberta corporation. The change is intended to better represent the company’s broader business activities and long-term direction.
This is a planned corporate name change rather than the creation of a separate company to replace the existing business. The objective is to establish a corporate identity that more accurately represents the company’s role in supporting multiple specialized brands and building shared infrastructure for their continued development.
Under the planned corporate name, TAP HOLDINGS INC. will manage and support BabaTap, RideSenior, and TapLook. Each brand will continue to maintain its own name, identity, service focus, customer experience, partner network, and market positioning while benefiting from shared corporate management, technology, operational resources, and long-term strategy.
The decision to adopt the TAP HOLDINGS INC. name reflects how the company has evolved. Its activities now extend across several service categories addressing different everyday needs of seniors and their families. A broader corporate name provides a clearer foundation for managing these businesses while allowing each individual brand to remain focused on the customers and communities it serves.
BabaTap focuses on non-medical senior home care and everyday support. Its mission is to help seniors maintain greater independence and quality of life through practical, community-based services. BabaTap connects families with BabaTap Pros who can provide companionship, check-in visits, grocery and errand assistance, meal preparation, light home support, hospital companionship, walking and exercise support, technology assistance, pet care, and other non-medical services designed around everyday living.
RideSenior focuses on senior transportation and non-emergency transportation services. The service recognizes that transportation for seniors can involve more than travelling from one address to another. Medical appointments, hospital visits, rehabilitation appointments, pharmacy trips, community activities, family visits, and other essential journeys may require additional patience, assistance, communication, and coordination. RideSenior continues to develop its network of RideSenior Pros with the goal of making these journeys easier and more accessible for seniors and their families.
TapLook focuses on mobile beauty services, particularly services delivered to seniors in their homes, retirement residences, assisted living communities, hospitals, condominiums, and other locations where travelling to a traditional salon may be difficult or inconvenient. Through its network of TapLook Pros, the brand brings services such as mobile haircuts, hairstyling, manicures, pedicures, and other beauty services directly to customers. The model is built around convenience, accessibility, dignity, and the ability to receive professional personal services in a familiar environment.
Although BabaTap, RideSenior, and TapLook operate in different service categories, they share an important connection. Each brand is designed around bringing services closer to people and making everyday support more accessible.
A senior may need transportation to a medical appointment through RideSenior, practical support at home through BabaTap, and a mobile haircut or personal beauty service through TapLook. By managing these specialized brands within one broader corporate structure, the company aims to create stronger coordination while preserving the expertise and identity that distinguish each service.
The planned name change to TAP HOLDINGS INC. will not replace the existing service brands. BabaTap will remain BabaTap. RideSenior will remain RideSenior. TapLook will remain TapLook.
Instead, TAP HOLDINGS INC. is intended to provide a clearer corporate identity behind these brands and support their long-term development.
Following the planned name change, TAP HOLDINGS INC. is expected to provide centralized strategic and operational support in areas such as technology, administration, brand development, partner network management, operational systems, marketing infrastructure, data management, customer experience, training, compliance, and future market expansion.
Shared infrastructure can allow each individual brand to concentrate more effectively on its respective service category while reducing unnecessary duplication across the organization.
Technology will be an important part of this strategy. As BabaTap, RideSenior, and TapLook continue to develop, the company plans to support greater integration between their digital platforms and operational systems.
The long-term objective is to create a connected ecosystem that makes it easier for customers, families, partners, and organizations to access multiple services while maintaining the individual identity and specialization of each brand.
For customers and families, this approach may eventually create a simpler experience when accessing different types of services.
A family that first discovers the company through RideSenior may later require BabaTap home support or TapLook mobile beauty services. Instead of treating these needs as completely disconnected experiences, shared infrastructure can create opportunities for smoother access, coordinated support, and greater awareness of services that may be useful at different stages of a senior’s life.
The same principle applies to organizational partnerships. Healthcare organizations, senior living communities, employers, home care organizations, community groups, and other institutions frequently serve people whose needs extend across multiple service categories.
A corporate structure supporting BabaTap, RideSenior, and TapLook can create opportunities to develop broader relationships with organizations while allowing each brand to maintain the operational standards and service requirements appropriate to its category.
The planned TAP HOLDINGS INC. name also reflects the company’s long-term commitment to building scalable service infrastructure.
The vision extends beyond operating individual services in individual cities. The objective is to continue developing technology, operational systems, partner networks, training processes, customer service standards, and brand infrastructure capable of supporting responsible expansion into additional communities and markets.
As the brands expand geographically, local service delivery will remain fundamental to the model.
Technology can support bookings, matching, communication, payments, training, customer management, and administration, but the services themselves are ultimately delivered by people within local communities.
The company therefore intends to combine centralized technology and operational support with locally delivered services.
This approach is particularly important in services designed for seniors and their families. Trust, reliability, communication, accessibility, and consistency are important when families arrange transportation, home support, or personal services for parents, grandparents, spouses, or other loved ones.
Building three specialized brands supported by one corporate organization can provide a stronger foundation for maintaining service standards and operational accountability as the networks continue to grow.
The planned corporate name change also creates a clearer foundation for future innovation.
Senior needs rarely exist independently from one another. Transportation can affect access to healthcare and community activities. Non-medical home support can contribute to independence and everyday quality of life. Mobile beauty and personal services can contribute to routine, confidence, dignity, and social connection.
Families may coordinate several of these needs at the same time.
The vision behind TAP HOLDINGS INC. is therefore based on a simple principle: specialized brands can remain independent in their expertise while becoming stronger through shared corporate infrastructure.
Importantly, changing the corporate name from 2645953 ALBERTA INC. to TAP HOLDINGS INC. is not intended to change the fundamental purpose of BabaTap, RideSenior, or TapLook.
For existing customers, partners, and communities, the familiar service brands will continue to play the central role in service delivery.
Customers looking for mobile beauty services will continue to interact with TapLook.
Customers requiring senior transportation will continue to use RideSenior.
Families looking for non-medical senior home support will continue to connect with BabaTap.
TAP HOLDINGS INC. will operate primarily at the corporate level, supporting the development, management, technology, infrastructure, and long-term growth of these brands.
The planned name change from 2645953 ALBERTA INC. to TAP HOLDINGS INC. represents the next stage of the company’s development.
What began with the development of individual service concepts is evolving into a broader ecosystem built around three specialized brands with complementary purposes.
TapLook brings professional mobile beauty services closer to customers.
RideSenior helps seniors travel to the places that matter in their everyday lives.
BabaTap provides practical non-medical support designed to help seniors live more independently.
Together, these brands represent a broader vision for accessible, community-based services supporting seniors and families through different everyday needs.
Under the planned TAP HOLDINGS INC. corporate identity, the company intends to continue investing in technology, operational systems, partner development, training, customer experience, and responsible geographic expansion.
The objective is not simply to operate more services or enter more cities. It is to build an organization capable of supporting sustainable growth while maintaining the individual identity, specialization, and purpose of each brand.
The company also sees opportunities for future collaboration with senior living communities, healthcare providers, hospitals, rehabilitation organizations, employers, benefit providers, community organizations, home care agencies, technology companies, and other organizations interested in improving access to practical services for seniors and families.
Our long-term vision is to build a connected ecosystem where accessing trusted everyday services becomes easier, whether someone needs transportation, non-medical support at home, or professional mobile beauty services.
BabaTap, RideSenior, and TapLook represent three different service categories, but they are connected by one fundamental idea:
Services should adapt to people, not the other way around.
The planned corporate name change from 2645953 ALBERTA INC. to TAP HOLDINGS INC. is an important step toward building a corporate identity that better represents this vision and the company’s long-term direction.
BabaTap
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